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8 · Ongoing — 1-2 hours/day
Outreach & Book Demos
Run daily outreach with proven scripts; book 2-3 demos per 50 contacts.
Why this matters
Most people fail at outreach because they give up too early or don't have a system. Most deals close on the 3rd-5th touchpoint — follow-up is the whole game.
Step-by-Step Checklist
- 1.Pick 2 channels: cold calls + one of (email, DM, local Facebook groups)
- 2.Use the scripts library (below) — lead with the missed-call stat, close with a demo question
- 3.Log every touch in your prospect tracker
- 4.Follow up 5 times minimum before marking a prospect dead
- 5.Daily routine: 20 calls OR 50 emails/DMs, one hour, every day
⚡ Write your outreach — with The Closer
AI Script Generator
Pick a script type and your niche — the AI writes an original, ready-to-send script every time.
Instagram / Facebook / LinkedIn opener
The 3-Touch Follow-Up Sequence
Most beginners send one message and give up when they don't hear back. Most deals close on the 3rd to 5th touchpoint. Here's the exact sequence to use:
| Touch | Timing | Channel | Message Type |
|---|---|---|---|
| 1 | Day 1 | DM or Cold Call | Introduction + problem hook |
| 2 | Day 3 | Value add (ROI calculator result or relevant stat) | |
| 3 | Day 7 | DM or Call | Soft close — ask for 10-minute demo |
Touch 1 — DM Script (Day 1)
Hey [Name], I noticed [Business Name] doesn't have a chat widget on your site. I set up an AI assistant for a [similar business] last month that captured 6 new leads in the first week — all after hours. Would it be okay if I showed you a quick 10-minute demo? No pitch, just want to show you what it looks like.
Touch 2 — Email (Day 3)
Subject: How much is [Business Name] losing from missed calls? Hey [Name], Quick follow-up from my message earlier this week. I ran the numbers for a [niche] business in [City] — the average missed call costs about $[X] in lost revenue. For a business doing [X] calls per week, that's roughly $[Y]/month walking out the door. I've built a simple calculator that shows the exact number for your business. Takes 2 minutes. Want me to send it over? [Your Name] [Your Agency] | [Your Email] | [Your Phone]
3 brackets left to swap by hand — those change per customer or per post.
Touch 3 — Follow-Up DM or Call (Day 7)
Hey [Name], just circling back one more time. I know you're busy — totally get it. If the timing isn't right, no worries at all. But if you'd ever want to see a 10-minute demo of what the AI system looks like for a [niche] business, just say the word and I'll set it up. Either way, hope business is going well!
Reality check
Out of every 50 contacts, expect 3–5 to book a demo. That's not failure — that's the math. Stay consistent and the numbers work in your favor.