Build Your AI Employee
Set up missed-call text back, the AI chatbot, the Voice AI receptionist, and review automation.
This working system is both your demo for prospects and exactly what you deploy to clients. GHL's AI Employee is 5 tools ($97/mo unlimited per sub-account) — you package it and charge $297-$797/mo. Voice AI and Conversation AI are configured in Agent Studio.
What Each Tool Looks Like to Your Client
Before you set anything up, here's what your client actually experiences:
| Tool | What Your Client Gets | What It Replaces |
|---|---|---|
| Missed Call Text Back | Every missed call gets an instant text: "Hey, sorry we missed you! What can we help you with?" | A receptionist manually calling back missed calls |
| Conversation AI | A 24/7 chat widget on their website that answers questions, captures leads, and books appointments | A human answering website chats during business hours only |
| Voice AI | An AI that answers the phone after hours, handles FAQs, and books appointments | Voicemail (which 80% of callers hang up on) |
| Reviews AI | Automatic review request texts sent after every job | Manually asking every customer for a review |
When you're demoing these tools, lead with the client experience — not the technology. Say "your customers get an instant text back every time they call after hours" not "I'm setting up a Missed Call Text Back workflow in GoHighLevel."
Step-by-Step Checklist
- 1.Turn on Missed Call Text Back (Settings → Business Profile) and test it live
- 2.Build your Conversation AI chatbot in Agent Studio (knowledge base + booking goal)
- 3.Build your Voice AI receptionist in Agent Studio and do a live test call
- 4.Turn on review automation
- 5.Wire the workflows: instant lead reply, booking confirmation, owner notification
- 6.Test end-to-end: call it, text it, chat it, book through it
Build It Piece by Piece
Your "AI Employee" is 6 specific things turned on in one sub-account. Here's exactly what and where — about an hour total.
Toggle ON. Message: "Sorry we missed your call at [business]! What can we help with?" This alone captures the ~60% of calls that go unanswered.
Build the bot's knowledge base from the client's website + a short FAQ. Set its goal to answer questions and book to the calendar. Attach it to the web chat widget.
Point it at the client's number. Configure greeting, the info to collect (name, service, urgency), and booking. Transfer emergencies to the owner. Do a live test call.
Auto-request a Google review after a job is marked Won, and let Reviews AI draft replies. Reviews are the fastest visible win for a new client.
Turn on: Speed-to-Lead (instant reply), Booking Confirmation + Reminders, and a hot-lead notification to the owner's phone. These come pre-built in your snapshot.
Call it, text it, chat it, and book through it. When it all fires, you have a working AI employee — and that exact build is what you deploy to every client.
Your First Conversation AI Knowledge Base — Copy and Paste This
When setting up Conversation AI for your first client, use this starter prompt. Replace the brackets with your client's actual information.
You are a friendly AI assistant for [Business Name], a [type of business] located in [City, State]. Your job is to: 1. Answer questions about our services 2. Capture the visitor's name, phone number, and what they need 3. Book appointments when requested 4. Let visitors know we'll follow up within [X hours] if you can't answer their question Our services include: [List 3–5 main services] Our hours are: [Business hours] Our phone number is: [Phone number] Our address is: [Address] Always be friendly, professional, and brief. Never make up information you don't know — instead say "Great question! Let me have someone from our team follow up with you directly." When a visitor wants to book an appointment, collect: - Their name - Their phone number - What service they need - Their preferred day/time
Test the bot yourself by asking it 10 questions a real customer would ask. Fix any gaps in the knowledge base before showing the client.
Test Before You Pitch — Don't Skip This
Nothing kills a demo faster than a bot that gives a wrong answer in front of a prospect. Run through this checklist before every demo:
- ✓Asked the bot 5 common customer questions — all answered correctly
- ✓Tested the appointment booking flow — calendar link works
- ✓Sent a test missed call — text back received within 60 seconds
- ✓Checked the chat widget on mobile (most local business customers are on phones)
- ✓Confirmed the bot hands off to a human when it doesn't know the answer